Essay on Amul a Forgotten Saga


" AMUL” is a common brand in every Of india household. Amul is the most adored and used name on the Indian breakfast table. The mention of " AMUL” instantly draws attention towards two things – " the scrumptious Amul butter” India's favourite and Amul products mascot " Amul baby” [a puffy butter girl with ponytail and polka dots dress]. But the background, the background, the expansion is the account of India's white wave; finally offered the identity " AMUL” is known to incredibly less. The success account of " AMUL” is actually a prime case in point for the upcoming entrepreneurs. " Amul” origin is just alike the storyline of the origins of enormous Ganges. The holy Ganges at the time of its origin was just a tiny rivulet in the Gangotri varies of Himalayas. Similar may be the story of Amul which in turn inspired " Operation Flood” and triggered off the Light Revolution. ” It began on a little scale but now has large collection of a billion lt per day. Amul is the various other name of liberation and self reliance. ” The " Amul movement” started as a kaira district cooperative milk producer's union upon 14th 12 , in1946. The milk producers of Kaira [a small area in Gujarat] was required to travel very long distances to sell/deliver dairy to the just dairy of the time-" POLSON” in Anand. Very often the milk gone sour in summers while the manufacturers had to travel around long ranges. In winters, the manufacturers were playing surplus milk, which they were required to sell at throwaway prices, which forced on them by agents. Antagonized, sad and angered by such unfair practices the milk makers approached Sardar VallabhBhai Patel. He advised local suppliers to form a co-operation instead of offering it to POLSON. Hence in 1946 after long struggling strike by simply milk manufacturers got the achievement of establishing a leading Kaira district co-operation

The accomplishment story of Kaira cooperative inspired various local makers of dairy and in incredibly short period, assemblage was formed in Surat, Mehsana, Banaskantha, Baroda and...