23.08.2019
 brand choice of cell phones Essay

A

JOB REPORT

ON

Brand Inclination of Mobile Phones

Among the Registrants of

Indian College of Souterrain

Submitted To:

Department of Management research

Submitted By:

NAME: KOTA NAVANEETH

Admission No . - 2009JE0502

MINING ENGG. WITH MBA

(X-Semester)

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ACKNOWLEDGEMENT

When I set out this job, it seemed to me as onerous job. Slowly as I progressed I did so realized that I used to be not alone all things considered.

I wish to express my honor to Prof. D. C. Panigrahi, representative, Indian college of Souterrain, My genuine thanks to Doctor Bibas Chandra, Dr . Sandeep Mandal and my every entire faculty members intended for offering me personally all kinds of support and help in preparing the project.

My spouse and i thank my buddies who have expanded their kind help, advice and advice without which it could not need been easy for me to complete this project survey. My cardiovascular system goes out to my parents whom bear with me all the difficulties I brought on then with smile through the entire research period and beyond.

KOTA NAVANEETH

Mining Engineering with MBA

Dual degree-x semester

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PREAMBLE

The project gives an insight of the phone system sector. That basically helps in understanding the brand preference of students with regards to mobile phones. It assists us to find out, the basis on what a student pick a particular manufacturer when he/she purchases a fresh handset.

The project will help to learn about the growing telecom sector in India. The research may also bring to light what every factors students considers during purchase of a brand new mobile phone.

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Table of Contents

H. NO

1 )

CONTENTS

INTRODUCTION

PAGE NUMBER

6

a) DEFINITION OF CELLULAR/MOBILE PHONE

b) THE GLOBAL CELL PHONE MOBILE SECTOR

7

c) TELECOM SECTOR IN INDIA

8

d) HISTORY OF AMERICAN INDIAN

TELECOMMUNICATIONS

being unfaithful

e) THE REAL KEY PLAYERS INSIDE THE TELECOM

MARKET IN INDIA

10

f) OBJECTIVES OF THE STUDY

installment payments on your

6

twenty

RESEARCH STRATEGY

21

a) SAMPLING METHOD

22

b) RESEARCH STYLE

22

c) DATA COLLECTION

22

three or more.

DATA EXAMINATION AND PRESENTATION

24

some.

CHI- SQ . ANALYSIS

thirty-three

5.

FINDINGS

38

six.

RECOMMENDATIONS

39

7.

LIMITATIONS

40

8.

BIBLIOGRAPHY

forty one

9.

ANNEXURE

42

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INTRODUCTION

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1 . INTRO

a. Meaning of Cellular/Mobile phone

A cellphone (also termed as a cellular phone, mobile phone, and a hand phone) is a phone that can help to make and acquire telephone calls over a radio website link while active a wide geographic area. It can do so simply by connecting to a cellular network provided by a mobile phone owner, allowing use of the public phone network. In comparison, a cordless telephone is used only within the short array of a single, personal base train station.

In addition to telephony, modern day mobile phones as well support numerous other software program as texting, MMS, email, Internet access, short-range wireless sales and marketing communications (infrared, Bluetooth) business applications, gaming and photography. Cellphones that offer these stated features and with more general computing capabilities happen to be referred to as mobile phones.

The initial hand-held mobile phone was exhibited by David F. Mitchell and Doctor Martin Cooper of Motorola in 1973, using a handset weighing about 2 . 2 pounds (1 kg). In 1983, the DynaTAC 8000x was the initial to be commercially available. From 1990 to 2011, worldwide cellular phone subscriptions grew from 12. 4 million to over 6 billion, infiltrating about ?????? of the global population.

A Qualcomm QCP-2700 (left) circa 1998, and an iPhone your five (right) coming from 2012.

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b. The Global Cellular Portable Industry:

A global mobile phone industry is based on numerous manufacturers and operators. The industry is dependent on advanced technology and lots of of the manufacturers happen to be operating in different industries, wherever they use all their technological expertise, distribution network, market know-how and manufacturer. Manufacturers of mobile phones which can be...

Bibliography: (IAMAI), the Internet number of users in the country was at one hundred ninety million at the end of

June, 2013.