Conversation 277: Introduction to Mediated Connection Spring 2012
Study Guidebook for Evaluation #2
This study information is prepared by address topics. Within each matter is listed the major areas which may be included on the examination. You are responsible intended for the content that falls within just each significant area.
I. Lecture articles from just before Examination #1
A) Regulation of Media Content
1) Ways government can regulate speech
1 . Law: passed by several government body
2 . Organization regulation: FCC-Federal communications commission 3. Court docket decision with regards to a regulation or rules
2) Components protecting the media
1 . First change and particular laws/regulations
installment payments on your General forbidance of вЂprior restraint'
three or more. Traditions
1) Social masse: a big change (cannot come over fast) 2) Watchdog function of the press
3) Particular controls upon electronic multimedia: print vs electronic multimedia regulation
II. Lecture content since Examination #1
A) Introduction to Media Effects Research
1) Standard effects strategy
Source, meaning, channel, device, effects
1 ) Source: who also are the establishments, owners, freelance writers, and manufacturers? 2 . Communication: what is this article?
3. Channel: how does the medium matter?
4. Recipient: who has got the message and why?
5. Effects: what happens to receivers also to society?
2) Categorizing multimedia effects: type of outcome, intentionality, levels of final result, duration of final result, frequency of cause, and nature of outcome 1 . Type of final result
a. Trigger change
w. Reinforce status quo (keep since who you are)
c. Prevent transform (public service announcement do)
2 . Intentionality
b. Unintended/ accidental
several. Levels of final result
a. Micro-level: individual
w. Macro-level: even more groups and societal (society level)
some. Duration of final result
a. Short-run (happens tiny second)
b. Long term (longer time, occurs more than once)
5. Regularity of cause: how often you have recently been exposed in to message a. Cumulative (more than one particular time) multiple
b. Non-cumulative (base on taking one)
6. Mother nature of final result
a. Intellectual (do with fighting against what we believe) b. Affective (do with emotion or feeling)
c. Behavioral (perform)
EX. The table is usually soft, although I think it is hard (cognitive); " I dislike tables any kind of moreвЂќ (affective); I will certainly not buy that. (Behavioral)
3) Phases of effects exploration: research topics, theories, and typical exploration in the direct effects time, limited results era, and conditional effects era 1 ) Direct effects era
Exploration topics and theories
a. Looking at political propaganda
m. Media perceived to be influential
c. EX. " Hypodermic needleвЂќ and " magic bulletвЂќ theories (media are powerful) Research: analysis focus on content material of multimedia; little study on media effects installment payments on your Limited effects era
Analysis topics and theories
a. Why are media not effective?
b. Ex lover. Selective coverage and picky retention ideas Typical exploration: survey and content analysis
3. Conditional effects period
Research matters and ideas
a. Trying to find more simple effects
w. Looking for circumstances when results may arise
Typical study: broadened variety of methods
B) Research Strategies Overview
1) Basic complications in press effects analysis
1 . Problems of exposure: when an individual consume the message, distinct level of coverage. 2 . Concerns of way of measuring
3. Challenges of connection (you prefer to try everything)
2) Causal models: fundamental one-way style, supplemental versions, and option causal designs 1 . Standard one-way style
X- cause, independent (nature)
Y- effect, dependent...