UNIVERSITY OF MAKALAMABEDI, BOTSWANA; FACULTY OF BUSINESS
SECTION OF MARKETING
CONSUMER BEHAVIOUR THEORY AND PRACTICE (MKT 201) COURSE SUMMARIZE SEMESTER TWO, 2011
Study course Instructor: В Dr R. MakgosaEmail: [email protected] ub. bw; Business office: 245/ 017; Office Cell phone no: 3554060Class Time: В Tuesday 2009. 00; Thurs night 08: 00-10: 00 В Venue: В 245-042. Appointment hours: Tueday 14: 00-16: 00; Thursday night: 14: 00-16: 00
Characteristics of the Course
Contemporary methods to business focus on the importance of adopting a client focus. Marketing, in particular, starts and ends with the customer вЂ“ by determining client needs to ensuring customer satisfaction. This system will look at the process of buyer behaviour, the factors that influence customer behaviour, and their implications intended for marketing strategy. It will eventually begin with a discussion of problems related to the consumer as someone and broaden its target by taking into consideration the behaviour of groups of people in their interpersonal settings and how it impacts consumer actions. In this study course learning will be facilitated by a combination of lectures, students' 3rd party reading, class discussions and group work.
Upon completing this course, learners should
(1) Describe study regarding consumer conduct, its devleopment and different approaches to the study of consumer behaviour. (2)Identify and discuss the various activities buyers undertake. (3) Identify and discuss the interior and external variables that affect the technique of consumer behaviour. (4) Convert what is learned in client behaviour in to action significance for the marketing manager.
Test 1 (25%); Crafted Group Task (20%), Course participation (5%) and one last examination (50%)В
1) Schiffman G. D and Kanuk L. L. (2007). Consumer Behaviour, 9th ed., Prentice Hall (This is the suggested textbook). 2) Solomon M R (2006). Consumer Actions, International Male impotence. Prentice Area: New Jersey. 3) Du plessis...