Examine BA's Strategic decisions over the past a few years and state everything you consider as the most crucial for the next 5 years. Give your reasons.
The ideal decisions they own taken the past past a few years may be given the following.
• A very good marketing campaign focusing on customer care.
• Expanding all their destinations & global cable connections.
• Differentiated service levels that are offered to the customers.
• Requirements & preferences for business customers.
• Providing a travel agency service facility.
• Basic safety & security of your life, by giving an assurance of initial class maintenance.
• Utilization of information technology intended for customer beneficiary.
• Purchasing & rental the optimum type of air build for the particular route or market circumstances.
• Focusing on cost effective purchasing.
• Launching the freight service.
• Training the employees for an effective & effective customer care.
• Reducing cost while increasing service quality.
The most crucial tactics that are extracted from the above list that would be great for the next a few years to British air ways.
• Assurance of life & safety
▪ In terms of the air build industry, the main or the important aspect the customer is looking at may be the safety & security of their lives. No man would want to go in a flight having to pay a considerable amount of cash & jeopardizing his life.
▪ By promoting an excellent trustworthiness of airway executive & aircraft maintenance, that they promote themselves giving a great reliance to their customers. This kind of reputation may help them to gain more consumers in the future.
• Customer focused & targeted service provider.
▪ Any business should give attention to its buyer as they are those who get the product & the whole organization depends on them.
▪ There exists a competitive marketplace for the airway industry; the customer would go to the best service provider.
▪ In terms of the services that British Airways offer, the flights to different destinations is definitely an advantage, as it could attract various customers.
▪ The different levels of classes that they can offer to the customers just like Business class, First class, Membership Europe, & Club community.
▪ By providing attention to the private passengers & traveler, they put more value to their service; the marketing campaign will probably be easily done by word-of-mouth.
▪ Companies of extra cottage services, special arrangements pertaining to the children & young families, holiday bookings & shipment services will help them gain their sustainability in the next five years.
• The excellent employee training programme.
▪ To get a 100% quality service to the consumer, both touchable & intangible products must be perfect.
▪ When it comes to the airway service more priority should be provided to the intangible services because the customer proper care.
▪ You may make your external customers Cheerful & satisfied only you internal customers want & designed.
▪ The cabin team, airhostesses, stewards needs to have a good knowledge on how to handle clients, airline supervision, etc
▪ By giving an exercise & understanding on such situations they will be able to offer a better quality service.
▪ The knowledge you gain today will be an advantage to suit your needs tomorrow. So it will be the same to English airways as well. As they may have a knowledgeful & a skillfull labor force in future, this will help them to become a sustainable. Not only would that but likewise help them to settle ahead of all their competitors. It will be straightforward to copy a product or service, but human being capabilities cannot be copied.
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