Feasibility Examine on Rondalla Longganisa Composition




Summary of the Findings

My spouse and i. Background from the Study

The project should manufacture a nutritious rondalla sausage brand as JE Homemade Longganisa, the first of its kind in Cagayan de Oro Metropolis. Tuna is an excellent source of heart-friendly niacin, free radical-scavenging selenium and muscle-building protein. Some of the selenium are found in the form of selenoneine, which has antioxidant properties. Rondalla is also a good source of energy-producing vitamin B6 and thiamin. In addition , this can be a good source of anti-inflammatory omega-3 fatty acids (including eicosapentaenoic acid solution or ENVIRONMENTAL PROTECTION AGENCY, and docosahexaenoic acid or perhaps DHA), phosphorus, magnesium and potassium. The project proponents are Maeline M. Awitin, Jessa At the. Bernaldez, Wish C. Cagalitan, Jean Stephanie C. Dayondon, Rafael Italy L. Entre ma Cruz, Efrenita B. Magallon, and Ijeanwa I. Tambis. They are graduation students of Bachelor of Technology in Business Supervision, major monetary Management in Lourdes College, Cagayan para Oro Town for SY 2013-2014. The proposed organization is located in Macasandig, Cagayan sobre Oro City. The location includes a total area of 300 rectangular meters and it is a real real estate of one of the proponents. Primarily, only 72 square yards shall be entertained by the business.

2. Marketing Feasibility

The recommended product is based upon the market option discovered by the proponents about a different kind of sausage originating from fish, specifically tuna. The need of the system is taken from the whole number of people in the second district of Cagayan de Oro Town. Based on the five- year projection (2013-2017), the total homes in the second district in the city will reach you, 100, 712; the total demand would in that case reach to 45, 696, 336. The projected demand-supply gap examination provides 40, 678, 096 units of sold tuna sausage, which can be 93 % of the total demand. Regardless of the presence of several competition selling similar products, tuna sausage can capture an initial market share of 45%. The proponents utilized the cost-based pricing with the product with 15% tag up. It truly is sold in a package of 5 items at P37. 00 Regarding advertising and promotion, the project is going to utilize leaflets, tarpaulins, ads and social websites. Likewise, the marketing director will establish connection with existing companies in Cagayan sobre Oro and neighboring towns to offer corporate and business accounts with special discounts in order that JE Enterprise could supply tuna chicken in their respective canteen. School canteens can also be target of distribution through consignment with canteen managers.

III. Production/Technical Feasibility

Today, individuals are very health- conscious. They are really very picky on the sort of food they will purchase and eat. Organic and natural food is usually a top priority as chumbera fits the check because of its nutrition. The product offers a good method to obtain high quality proteins and other important vitamins and minerals. It is filled with Omega-3 fatty acids that really help maintain a normal heart simply by lowering blood pressure, good mind function and development of eye-sight and nerve fibres of infants during pregnancy. It decreases the chance of depression, dementia, diabetes and arthritis. The production process: clean the ground seafood, drain and set aside for a while. Prepare and measure the other ingredients. In a mixing bowl, combine all ingredients apart from the chicken casing. Combine all substances properly. Connect one end of the sausage casing and slowly fill the casing with the blend and then connect the other end. Put the deals in a refrigerator one day prior to the distribution. Development schedule is founded on the volume ordered in advance by customers and on the expected seasonal increase of require. The recommended project internet site is at Macasandig, Cagayan para Oro Metropolis. The location is usually strategic since it is adjacent to the marketplace and close to the source of raw materials. Utilities required for the project are readily available. The...

References: • Armstrong, Kotler S. Marketing: An intro 7e. Pearson Education Singapore, Pte., Limited. 2010

• Batra SK, Kazmi, SHH. Promoting and Product sales Promotion, 2e. Excel Literature, New Delhi. 2008

• Cuyugan H. Jorge. A Business Organizing Manual, Booklore Publishing Organization. 2010

• Hooley, G. Saunders, J et al. Marketing Strategy and Competitive Positioning 4e. Pearson Education, Philippines. 2010

• Je JY, Lee KILOWATT, Lee MH et 's. Antioxidant and antihypertensive protein hydrolysates produced from tuna lean meats by enzymatic hydrolysis. Meals Research Foreign, Volume forty two, Issue being unfaithful, November 2009, Pages 1266-1272

• Ueshima H, Stamler J. Elliott G et ing. Food omega-3 fatty acid the consumption of individuals (total, linolenic chemical p, long-chain) and their blood pressure: INTERMAP study. Hypertension. 2007Aug; 50(2): 313-9. Epub 2007 Jun 4.

• Yamashita Y, Yabu T and Yamashita Meters. Dictionary from the strong antioxidant selenoneine in tuna and selenium redox metabolism, Globe J Steam Chem. 2010 May 26; (5) 144-50