Maketing Composition

Bagels & Bagels

Marketing Strategy

Sergio Andres Ochoa Castañeda

Camilia Andrea Pinzon Gomez

Camila Donna Pinzon Herdia

Angie Carolina Ramirez Vergara

Juan Sebastian Vagas

Marketing plan

Bagels & Bagels

Universidad entre ma Sabana

Corriente Internacional sobre Ciencias Económicas y Administrativas Administración para Empresas


Chía, Cundinamarca




1 . 1 . Merchandise

1 . 2 . History, mission, vision, principles

1 . one particular Environmental analysis

1 . 1 ) 1 Cultural

1 . 1 . 2 Interpersonal

1 . 1 . 3 Monetary

1 . 1 . 4 Politics

1 . 1 . 5 Legal

1 . 1 ) 6 Technical

1 . two SWOT examination

1 . installment payments on your 1 Strengths

1 . installment payments on your 2 Disadvantages

1 . installment payments on your 3 Opportunities

1 . 2 . 4 Threats

3. 1 Segmentation

3. 1 . 1 Consumer industry

3. 1 ) 1 . one particular Geographical

a few. 1 . 1 ) 2 Demographical

3. 1 . 1 . 3 Psycographical – lifestyle

three or more. 1 . 1 . 4 Behavioral

3. 1 ) 1 . a few According to needs

3. 1 . a couple of Business market

3. 1 . 2 . you economic sector

3. 1 ) 2 . two Kind of business

3. 1 ) 2 . several Buying method

3. 1 . 2 . 4 Tecnological maturity


There is also a perception by what the people believe good treatment is in eating places, and people believe a good take care of is to be so polite while using costumers, what is not incorrect but it can look to be better. Imagine if the cashier smiles you? What if this individual asks you about your time? Or what happens if he recognizes you following going with a second or perhaps third time? Things like that can help the costumer to feel happy, important and exceptional, and that is what this company wants. The recommend of this project is about giving away the idea of staying extremely courteous and significant in this support of restaurants just because somebody is paying for it, and creating and building a new relationship among costumer and employee (waiter) with the objective of fidelizing the costumer to the business. We are staying focused on the gaps type of service quality proposed by Valarie A. Zeithaml, Martha Jo Bitner, and Dwayne D. Gremler by the part of providers marketing strategy. To accomplish this is necessary to ensure about the market and the way where the firm is going to operate. If you will find not bagels in Colombia at all, that is to be an advantage then, even more following knowing that people in Republic of colombia really like and know this device. This selection of marketing class did a survey being so standard about asking how persons like to head to restaurants, how they know the item, and also requesting about Crepes and Waffles which is the direct rival for this business. We do want to divide this kind of research in three distinct steps; the first one is the a single we merely did, having sure if people want to go to have breakfast within a restaurant, of the social-economic position, about the merchandise knowledge, and so forth it means the reason for writing this is to get sure this is a great available job. The second step is to discover what the persons like whenever they go to eating places; asking regarding the service, the behavior by waiters, the price of the product, and so forth it means we will be aimed at the service we are going to offer. And the last one however, not less essential, we are going to enquire about how they just like the product (Bagel); we are going to ask how they prefer to mix tastes, how they like bread, how they enjoy to consume something with, etc . this will likely make everything clear. And so the following job is all about providing a friendly, distinct, special and unique service to the costumer by setting up a strong romantic relationship and encounter to every sole costumer each and every time they get there. The way the organization is going to do this is by selling and producing a top quality BAGELS, just what not a much produced item in Colombia. The company is going to innovate about creating and giving to the costumers a number of things, foodstuff, and experience.


What Bagels & Bagels want to do is to make a new experience about choosing breakfast in a restaurant if it is focused on selling these fresh Bagels in Bogota, Republic of colombia. The idea is to create and make a new romance between the buyers and the personnel by giving them a...